Building an Email List

Email marketing is a cost-effective method of reaching potential customers and converting them into buying customers apart from being one of the most effective marketing channels. Statistics show that for every $1 invested in an email, there is an average of $42 back. Email marketing helps in the constant nurturing of your potential customers and knowing the right content for your active customers.

Building an Email List from Scratch

The challenge that small businesses face in building new email lists from scratch is how to incentive customers to voluntarily give out their email addresses.

Solution:

Consider building an opt-in email form from scratch. Opt-in email list is a list composed of the subscribers that give you their emails willingly so that you can contact them using email. When these customers give you their emails, it means they are already interested in the products or services you offer, and therefore it is much easier to make them converting customers.

Here are 3 strategies you can use to build an email list from your website

You cannot generate a comprehensive email list overnight, but there are strategies you can employ to grow your email list within a short period effectively.

1.      Use of the embedded sign-up forms and Landing Pages 

A traditional method for getting email subscribers is to incorporate a sign-up form. The documents should exist on high-traffic websites in areas where the intended audience can quickly view them, such as the header, footer, or sidebar. The advantage of using embedded forms is that they are not intrusive, just serving as reminders to visitors that there is a sign-up option. Best practices suggest these documents be used in conjunction with Dynamic list-building strategies.

Squeeze pages blocks some material so that the visitor can’t view it without entering their email address. Squeeze pages have one clear goal: to collect the visitor's information. Squeeze pages often coincide with content upgrades. A content upgrade is simply a lead magnet. The business offers a piece of gated content in exchange for the consumer's email. This content may include catalogs, essential guidelines, and many other types of content that are in high demand.

2.      Add Pop-Up and Overlay to Your Website.

According to studies, the conversion rate of pop-ups is 3.9%, and the top 10% of pop-ups convert at 9.3%. As much as this deal of pop-ups sounds interesting, your pop-ups must adhere to the Google Interstitial ads guideline so that you don't get penalized.

The most common pop-ups and overlays you can deploy include:

•  Welcome pop-ups: these serve as landing pages and are used to greet visitors during the first 15 seconds of checking in. These pop-ups demand a strong call to action to avoid being dismissed as disruptive. The call to action could be a sales announcement or the discounts your company offers in exchange for an email address. The pop-up should be simple so that it does not appear to be intrusive, with a single form asking the user to input their email address. Exit intended pop-up – this pop-up, however technology that will sense when the visitor is about to exit the website. It would be best if you tailored them to capture the visitor's attention by offering him a valid reason for why the visitor should stay on the page and submit his details.
  

• Promotional pop-ups: This pop-up can appear throughout the browsing journey of the visitor. For these pop-ups to achieve the intended purpose, they need to carry a sense of relevance. Common practice is to locate these pops on product, cart, and or checkout pages.

• Presale

• New Collections

• Back in Stock

These messages inform busy consumers that your products are available for purchase but are in such high demand they require a pre-order or waitlist to secure their purchase. Usually, users will find it convenient to provide their information so that they do not miss out on such exclusive deals. 

3.      Introduce Gamification

Gamification allows you to use interactive components to boost visitor involvement with a lead capture form. Quizzes, puzzles, and the wheel of fortune are examples of gamification (spin to win). Gamification can provide you with access to a visitor's email address by offering a redeemable discount when they input their email address. Best practices suggest using this method sparingly as the specific nature of this funnel can be associated with a lack of credibility depending on your businesses intended audience.

Conclusion

A well-engaged email list is an asset for any business. Email building is crucial because it gives your company more returns for every dollar spent on marketing. Start building your email list today!